Persona Poster
For this milestone, our goal is to create a set of personas representing those individuals that will interact with our final system. Personas are user models that make basic abstractions of the typical types of users in the system with particular behaviors and properties. We generated the personas from information gathered from interviews, observations, existing research, and available demographic statistics of target users.
While generating personas, the team ensured that:
• the stories for personas are helpful in making explicit assumptions
• the stories for personas address the rationale for each design feature we come up with in our proposed system
• qualitative data and observational anecdotes appear in persona stories
Identifying potential user groups was a challenging task because our system does not yet have a tangible design or interface. In addition, the system that we will develop will likely be applicable and useful to more than the typical end-user - as is in the case for consumer products. Our system may serve as a framework to larger non-profit organizations, a database and web application to food distributors, or even a portal of knowledge and education to EBT recipients. In the end, we identified 5 target user groups, including:
• EBT recipients - Detroit residents who currently receive some form of government assistance. Our goal is to create a system that will ultimately benefit these individuals
• Organization Leaders - These leaders represent faith-based organizations or other non-profits, and seek to solve community problems by working directly with local neighborhoods
• Business Leaders - These leaders represent policy-making agencies or other larger interest groups, and work to lobby, support, and fund smaller organizations.
• Wholesalers / Retailers - These individuals serve as important distributors of produce, and work closely with farmers and produce selling venues.
• Market Masters / Managers - These individuals who work most closely to farmers, gardeners, and growers, are able to represent the interest of farmers
Complete personas can be viewed below: